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Amazon Beauty: Women's (Shave & Hair Removal) content benchmarks

Top-selling Women's listings on Amazon have a median of 8 gallery images; 9 of 10 include a brand video; the median listing carries 10 creator videos; 10 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images8

median images per top listing

Brand video9 of 10

top sellers include a brand-uploaded video

0%
Creator videos10

median creator videos per top listing

A+ Content10 of 10

top sellers use A+ (enhanced brand) content

0%

How Women's compares

This category's top sellers vs. the median Beauty category and all benchmarked Amazon categories.

Gallery images

Women's
8
Beauty median
7
All Amazon
6

Brand video

Women's
9 of 10
Beauty median
8 of 10
All Amazon
7 of 10

Creator videos

Women's
10
Beauty median
10
All Amazon
8

A+ Content

Women's
10 of 10
Beauty median
10 of 10
All Amazon
9 of 10

What this benchmark means

  • A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
  • Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Women's — having better creator video is.
  • The leaders are entrenched — a median of 8,543 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings8
Brand videoShare with a brand-uploaded product video9 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos10
A+ ContentShare with A+ (enhanced brand) content10 of 10 listings
Star ratingMedian listing rating4.6 stars
ReviewsMedian review count8,543

Top sellers in Women's

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Nair Hair Remover Wax Ready, Strips for Legs & Body, Pink, 40 Count, Pack of 3 40 Count (Pack of 3)
  2. 2Braun IPL, Silk·Expert Pro 5, IPL Hair Removal for Women and Men, Permanent Laser Hair Reduction At-Home, 2 He…
  3. 3Jack Black Beard Lube - Beard Conditioner for Men 6 Fl Oz (Pack of 1)
  4. 4Schick Hydro Silk Ultra Sensitive Razor for Women | Womens Razor for Sensitive Skin, 5 Blade Razors for Women,…
  5. 5Gillette Venus Sensitive Women's Disposable Razors - Single Package of 3 Razors

Frequently asked questions

How many images do top Women's listings have on Amazon?
The median top-10 best seller in Amazon's Beauty > Shave & Hair Removal > Women's category has 8 gallery images (as of August 2026).
Do best-selling Women's products use A+ Content?
10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Women's listings on Amazon have?
9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
What rating do top Women's products have on Amazon?
The median top seller in this category holds a 4.6-star rating across 8,543 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.