Gallery images6
median images per top listing
Brand video0 of 10
top sellers include a brand-uploaded video
0%
Creator videos6
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Shops compares
This category's top sellers vs. the median Clothing, Shoes & Jewelry category and all benchmarked Amazon categories.
Gallery images
Shops
6
Clothing, Shoes & Jewelry median
6
All Amazon
6
Brand video
Shops
0 of 10
Clothing, Shoes & Jewelry median
1 of 10
All Amazon
7 of 10
Creator videos
Shops
6
Clothing, Shoes & Jewelry median
10
All Amazon
8
A+ Content
Shops
9 of 10
Clothing, Shoes & Jewelry median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Unusually, creator video outruns brand video in this category (median 6 creator videos, but only 0 of 10 sellers have a brand video). Shoppers are already watching creators here.
- The leaders are entrenched — a median of 1,205 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 0 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 6 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 1,205 |
Top sellers in Shops
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1French Toast Boys' Adjustable Waist Relaxed Fit Twill Pant | school uniform pants, no need to iron, double kne…
- 2Kipp Texas Youth Short Sleeve Pique Polo Shirt 4T Primary School Light Blue
- 3French Toast Kids' Pique Polo (Standard & Husky) 10-12 White
- 4French Toast Kids' Moisture Wicking Performance Sport Polo 10-12 White
- 5French Toast Boys Short Sleeve Classic Poplin Dress Shirt White 12
Frequently asked questions
- How many images do top Shops listings have on Amazon?
- The median top-10 best seller in Amazon's Clothing, Shoes & Jewelry > Boys > Shops category has 6 gallery images (as of August 2026).
- Do best-selling Shops products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Shops listings on Amazon have?
- 0 of 10 top sellers include a brand-uploaded video, and the median listing carries 6 creator (Amazon Influencer) videos.
- What rating do top Shops products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 1,205 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Boys
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.