median images in the median Clothing, Shoes & Jewelry category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Clothing, Shoes & Jewelry categories where the leaders are most built out — expect a high content bar.
Clothing, Shoes & Jewelry categories
Benchmarks for each Clothing, Shoes & Jewelry category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Boysmedian across 6 categories | 6 | 0 of 10 | 8 | 9 of 10 |
| Costumes & Accessoriesmedian across 5 categories | 6 | 5 of 10 | 7 | 8 of 10 |
| Girlsmedian across 6 categories | 6 | 1 of 10 | 7 | 10 of 10 |
| Luggage & Travel Gearmedian across 9 categories | 7 | 5 of 10 | 10 | 9 of 10 |
| Menmedian across 6 categories | 6 | 0 of 10 | 10 | 8 of 10 |
| Novelty & Moremedian across 2 categories | 4 | 1 of 10 | 4 | 7 of 10 |
| Shoe, Jewelry & Watch Accessoriesmedian across 3 categories | 7 | 4 of 10 | 10 | 10 of 10 |
| Uniforms, Work & Safetymedian across 2 categories | 6 | 0 of 10 | 10 | 10 of 10 |
| Womenmedian across 7 categories | 6 | 1 of 10 | 10 | 9 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.
