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Amazon Clothing, Shoes & Jewelry: Clothing (Novelty & More) content benchmarks

Top-selling Clothing listings on Amazon have a median of 1 gallery image; 1 of 10 include a brand video; the median listing carries 5 creator videos; 8 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images1

median images per top listing

Brand video1 of 10

top sellers include a brand-uploaded video

0%
Creator videos5

median creator videos per top listing

A+ Content8 of 10

top sellers use A+ (enhanced brand) content

0%

How Clothing compares

This category's top sellers vs. the median Clothing, Shoes & Jewelry category and all benchmarked Amazon categories.

Gallery images

Clothing
1
Clothing, Shoes & Jewelry median
6
All Amazon
6

Brand video

Clothing
1 of 10
Clothing, Shoes & Jewelry median
1 of 10
All Amazon
7 of 10

Creator videos

Clothing
5
Clothing, Shoes & Jewelry median
10
All Amazon
8

A+ Content

Clothing
8 of 10
Clothing, Shoes & Jewelry median
9 of 10
All Amazon
9 of 10

What this benchmark means

  • This is a content-poor category: even the top 10 sellers carry a median of 1 gallery image. Baseline content investment — a full image stack, a brand video — is enough to look meaningfully better than the category leaders.
  • The leaders are entrenched — a median of 1,372 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings1
Brand videoShare with a brand-uploaded product video1 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos5
A+ ContentShare with A+ (enhanced brand) content8 of 10 listings
Star ratingMedian listing rating4.6 stars
ReviewsMedian review count1,372

Top sellers in Clothing

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Some are Looking for Cool Rocks - Geologist Geode Hunter T-Shirt
  2. 2That's What I Do I Read Books and I Know Things - Reading Long Sleeve T-Shirt
  3. 3Lavley Book Socks for Men and Women Gifts for Readers and Book Lovers | Premium Cotton Blend, Super Soft, Cozy…
  4. 4Vintage Sweet Old Lady More Like Battle-Tested Warrior Queen T-Shirt
  5. 5True Classic Mens T-Shirts – Short Sleeve Crew Neck T Shirts for Man, Cotton Blend Plain Novelty Men's T-Shirt…

Frequently asked questions

How many images do top Clothing listings have on Amazon?
The median top-10 best seller in Amazon's Clothing, Shoes & Jewelry > Novelty & More > Clothing category has 1 gallery image (as of August 2026).
Do best-selling Clothing products use A+ Content?
8 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Clothing listings on Amazon have?
1 of 10 top sellers include a brand-uploaded video, and the median listing carries 5 creator (Amazon Influencer) videos.
What rating do top Clothing products have on Amazon?
The median top seller in this category holds a 4.6-star rating across 1,372 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.