median images in the median Novelty & More category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Novelty & More categories
Benchmarks for each Novelty & More category, measured from the top 10 best sellers.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.
