median images in the median Luggage & Travel Gear category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Luggage & Travel Gear categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Luggage & Travel Gear categories where even the top sellers are light on content — the fastest places to stand out.
Luggage & Travel Gear categories
Benchmarks for each Luggage & Travel Gear category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Backpacks | 8 | 8 of 10 | 10 | 10 of 10 |
| Laptop Bags | 8 | 5 of 10 | 10 | 8 of 10 |
| Luggage | 7 | 6 of 10 | 10 | 8 of 10 |
| Messenger Bags | 7 | 0 of 10 | 4 | 6 of 10 |
| Travel Accessories | 8 | 8 of 10 | 10 | 9 of 10 |
| Travel Duffels | 7 | 4 of 10 | 10 | 9 of 10 |
| Travel Totes | 7 | 0 of 10 | 10 | 10 of 10 |
| Umbrellas | 7 | 3 of 10 | 10 | 10 of 10 |
| Waist Packs | 6 | 5 of 10 | 7 | 9 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Clothing, Shoes & Jewelry
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.