Gallery images7
median images per top listing
Brand video3 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Umbrellas compares
This category's top sellers vs. the median Clothing, Shoes & Jewelry category and all benchmarked Amazon categories.
Gallery images
Umbrellas
7
Clothing, Shoes & Jewelry median
6
All Amazon
6
Brand video
Umbrellas
3 of 10
Clothing, Shoes & Jewelry median
1 of 10
All Amazon
7 of 10
Creator videos
Umbrellas
10
Clothing, Shoes & Jewelry median
10
All Amazon
8
A+ Content
Umbrellas
10 of 10
Clothing, Shoes & Jewelry median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Umbrellas — having better creator video is.
- Unusually, creator video outruns brand video in this category (median 10 creator videos, but only 3 of 10 sellers have a brand video). Shoppers are already watching creators here.
- The leaders are entrenched — a median of 8,453 reviews at 4.4 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 3 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.4 stars |
| ReviewsMedian review count | 8,453 |
Top sellers in Umbrellas
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH, Strongest Premium Auto Folding Umbrella f…
- 2Strongest Windproof Travel Umbrella (Compact, 100MPH Wind-Tested), Light, Portable, One-Handed Use, Automatic…
- 3Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close -…
- 4BAODINI Mini Travel Umbrella with UV Sun Protection, Compact Pocket-Size | 8.6 oz Lightweight, Small Portable…
- 5Seniny Windproof Travel Umbrella, Automatic Umbrellas for Rain, Portable & Compact Umbrellas for Backpack, Str…
Frequently asked questions
- How many images do top Umbrellas listings have on Amazon?
- The median top-10 best seller in Amazon's Clothing, Shoes & Jewelry > Luggage & Travel Gear > Umbrellas category has 7 gallery images (as of August 2026).
- Do best-selling Umbrellas products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Umbrellas listings on Amazon have?
- 3 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Umbrellas products have on Amazon?
- The median top seller in this category holds a 4.4-star rating across 8,453 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.