Gallery images7
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content8 of 10
top sellers use A+ (enhanced brand) content
0%
How Luggage compares
This category's top sellers vs. the median Clothing, Shoes & Jewelry category and all benchmarked Amazon categories.
Gallery images
Luggage
7
Clothing, Shoes & Jewelry median
6
All Amazon
6
Brand video
Luggage
6 of 10
Clothing, Shoes & Jewelry median
1 of 10
All Amazon
7 of 10
Creator videos
Luggage
10
Clothing, Shoes & Jewelry median
10
All Amazon
8
A+ Content
Luggage
8 of 10
Clothing, Shoes & Jewelry median
9 of 10
All Amazon
9 of 10
What this benchmark means
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Luggage — having better creator video is.
- The leaders are entrenched — a median of 12,247 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 8 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 12,247 |
Top sellers in Luggage
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1DELSEY PARIS Helium Aero Hardside Expandable Luggage with Spinner Wheels, Plum, Checked-Large 28 Inch Plum Che…
- 2Ricardo Beverly Hills Softside 3 Piece Set: 20” Carry-On, 24” Medium, & 28” Large, Lightweight Expandable Lugg…
- 3Samsonite Freeform 2-Piece Luggage Set - Carry-On & Large Checked Luggage with Dual Spinner Wheels - Durable P…
- 4Luggage Rack, Fully Assembled Bamboo Foldable Suitcase Stand for Guest Room, 26.7-Inch Luggage Holder with Sto…
- 5Amazon Basics 30" Hardside Large Checked Luggage, Hardshell Suitcase With Four Multi-directional Wheels, Expan…
Frequently asked questions
- How many images do top Luggage listings have on Amazon?
- The median top-10 best seller in Amazon's Clothing, Shoes & Jewelry > Luggage & Travel Gear > Luggage category has 7 gallery images (as of August 2026).
- Do best-selling Luggage products use A+ Content?
- 8 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Luggage listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Luggage products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 12,247 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Luggage & Travel Gear
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.