Gallery images8
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Backpacks compares
This category's top sellers vs. the median Clothing, Shoes & Jewelry category and all benchmarked Amazon categories.
Gallery images
Backpacks
8
Clothing, Shoes & Jewelry median
6
All Amazon
6
Brand video
Backpacks
8 of 10
Clothing, Shoes & Jewelry median
1 of 10
All Amazon
7 of 10
Creator videos
Backpacks
10
Clothing, Shoes & Jewelry median
10
All Amazon
8
A+ Content
Backpacks
10 of 10
Clothing, Shoes & Jewelry median
9 of 10
All Amazon
9 of 10
What this benchmark means
- Backpacks is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Backpacks — having better creator video is.
- The leaders are entrenched — a median of 5,853 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 5,853 |
Top sellers in Backpacks
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Trail maker 24 Pack 17 Inch Backpacks in Bulk Backpacks for Boys, Girls, School, and Homeless Donation Black
- 2Trail maker 24 Pack- Classic 17 Inch Backpacks in Bulk Wholesale Back Packs for Boys and Girls (Assorted 12 Co…
- 3Trail maker 24 Pack of 17 Inch Printed Bulk Backpacks For Boys and Girls Wholesale Backpacks in Bulk for Schoo…
- 4Incase Crosstown Backpack – 20L Everyday Laptop Backpack for Work, Travel – 16" Faux Fur MacBook Sleeve, Exter…
- 5JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomi…
Frequently asked questions
- How many images do top Backpacks listings have on Amazon?
- The median top-10 best seller in Amazon's Clothing, Shoes & Jewelry > Luggage & Travel Gear > Backpacks category has 8 gallery images (as of August 2026).
- Do best-selling Backpacks products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Backpacks listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Backpacks products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 5,853 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Luggage & Travel Gear
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.