median images in the median Women category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Women categories where the leaders are most built out — expect a high content bar.
Women categories
Benchmarks for each Women category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Accessories | 6 | 2 of 10 | 10 | 9 of 10 |
| Clothing | 5 | 1 of 10 | 10 | 10 of 10 |
| Handbags & Wallets | 6 | 1 of 10 | 10 | 10 of 10 |
| Jewelry | 7 | 1 of 10 | 10 | 9 of 10 |
| Shoes | 7 | 0 of 10 | 10 | 8 of 10 |
| Shops | 6 | 8 of 10 | 10 | 10 of 10 |
| Watches | 6 | 0 of 10 | 10 | 6 of 10 |
Falling behind on Amazon?
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.
