Gallery images6
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Shops compares
This category's top sellers vs. the median Clothing, Shoes & Jewelry category and all benchmarked Amazon categories.
Gallery images
Shops
6
Clothing, Shoes & Jewelry median
6
All Amazon
6
Brand video
Shops
8 of 10
Clothing, Shoes & Jewelry median
1 of 10
All Amazon
7 of 10
Creator videos
Shops
10
Clothing, Shoes & Jewelry median
10
All Amazon
8
A+ Content
Shops
10 of 10
Clothing, Shoes & Jewelry median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Shops — having better creator video is.
- The leaders are entrenched — a median of 3,965 reviews at 4.2 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.2 stars |
| ReviewsMedian review count | 3,965 |
Top sellers in Shops
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Frida Mom Belly Binder, Postpartum Essentials for Natural and C-Section Recovery, Adjustable Compression Wrap,…
- 2Frida Mom 15pc Labor & Postpartum Kit Gift Set for Baby Showers & Mom to Be | Peri Bottle, Nursing Gown, Dispo…
- 3Frida Mom Labor and Delivery Gown for Hospital, Easy-Snap, Tagless Gown | Nursing Gown with Skin-to-Skin Acces…
- 4Momcozy Pregnancy Belly Band, CozySupport 3D Ergonest Maternity Belly Band | Invisible Pregnancy Belt with Erg…
- 5HBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding | Seamless Pregnancy Sleep Bralette, Ultra…
Frequently asked questions
- How many images do top Shops listings have on Amazon?
- The median top-10 best seller in Amazon's Clothing, Shoes & Jewelry > Women > Shops category has 6 gallery images (as of August 2026).
- Do best-selling Shops products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Shops listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Shops products have on Amazon?
- The median top seller in this category holds a 4.2-star rating across 3,965 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.