Gallery images7
median images per top listing
Brand video2 of 10
top sellers include a brand-uploaded video
0%
Creator videos8
median creator videos per top listing
A+ Content8 of 10
top sellers use A+ (enhanced brand) content
0%
How Kids & Baby compares
This category's top sellers vs. the median Clothing, Shoes & Jewelry category and all benchmarked Amazon categories.
Gallery images
Kids & Baby
7
Clothing, Shoes & Jewelry median
6
All Amazon
6
Brand video
Kids & Baby
2 of 10
Clothing, Shoes & Jewelry median
1 of 10
All Amazon
7 of 10
Creator videos
Kids & Baby
8
Clothing, Shoes & Jewelry median
10
All Amazon
8
A+ Content
Kids & Baby
8 of 10
Clothing, Shoes & Jewelry median
9 of 10
All Amazon
9 of 10
What this benchmark means
- Creator content is saturated: the median top listing carries 8 creator videos. Having creator video isn't a differentiator in Kids & Baby — having better creator video is.
- Unusually, creator video outruns brand video in this category (median 8 creator videos, but only 2 of 10 sellers have a brand video). Shoppers are already watching creators here.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 2 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 8 |
| A+ ContentShare with A+ (enhanced brand) content | 8 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 661 |
Top sellers in Kids & Baby
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Todd…
- 2Marvel Spider-Man Official Youth Deluxe Zentai Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers…
- 3MARVEL Integrated Spider-Man Official Youth Deluxe Zentai Costume - Stretch Spandex with Hidden Zippers and Wr…
- 4Loungefly Disney Princess Stained Glass Collection: Cinderella Ears, Amazon Exclusive
- 5HAMSILY Princess Dress Up Clothes for Little Girls 3 4 5 6 Year Old | Princess Costume for Girls Toddler, Girl…
Frequently asked questions
- How many images do top Kids & Baby listings have on Amazon?
- The median top-10 best seller in Amazon's Clothing, Shoes & Jewelry > Costumes & Accessories > Kids & Baby category has 7 gallery images (as of August 2026).
- Do best-selling Kids & Baby products use A+ Content?
- 8 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Kids & Baby listings on Amazon have?
- 2 of 10 top sellers include a brand-uploaded video, and the median listing carries 8 creator (Amazon Influencer) videos.
- What rating do top Kids & Baby products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 661 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Costumes & Accessories
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.