Gallery images6
median images per top listing
Brand video5 of 10
top sellers include a brand-uploaded video
0%
Creator videos3
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Makeup, Facial Hair & Adhesives compares
This category's top sellers vs. the median Clothing, Shoes & Jewelry category and all benchmarked Amazon categories.
Gallery images
Makeup, Facial Hair & Adhesives
6
Clothing, Shoes & Jewelry median
6
All Amazon
6
Brand video
Makeup, Facial Hair & Adhesives
5 of 10
Clothing, Shoes & Jewelry median
1 of 10
All Amazon
7 of 10
Creator videos
Makeup, Facial Hair & Adhesives
3
Clothing, Shoes & Jewelry median
10
All Amazon
8
A+ Content
Makeup, Facial Hair & Adhesives
10 of 10
Clothing, Shoes & Jewelry median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator video adoption is early: category leaders carry a median of just 3 creator videos. A steady creator content pipeline is one of the fastest ways to out-content this category's top sellers.
- The leaders are entrenched — a median of 2,542 reviews at 4.4 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 5 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 3 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.4 stars |
| ReviewsMedian review count | 2,542 |
Top sellers in Makeup, Facial Hair & Adhesives
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1KICNIC 60 Pcs Fake Mustaches Self Adhesive, 20 Designs for Costume Party | Self Adhesive Novelty Hairy Beard C…
- 2Spirit Gum Adhesive and Remover – 15ml Professional Cosmetic Glue | for Face, Skin, Body, Stage Special Effect…
- 3Mehron Makeup Rigid Collodion Scarring Liquid | Liquid Scar Makeup for Realistic Special FX. Perfect for Hallo…
- 4Mojo Compression Socks - It Stays! Butt Glue for Dancers Roll On - Body Adhesive Glue Applicator for Wigs, Soc…
- 5Imako Premium Cosmetic Uppers for Men and Women – Temporary Smile Makeover - 1 Pack - Small, Bleached White -…
Frequently asked questions
- How many images do top Makeup, Facial Hair & Adhesives listings have on Amazon?
- The median top-10 best seller in Amazon's Clothing, Shoes & Jewelry > Costumes & Accessories > Makeup, Facial Hair & Adhesives category has 6 gallery images (as of August 2026).
- Do best-selling Makeup, Facial Hair & Adhesives products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Makeup, Facial Hair & Adhesives listings on Amazon have?
- 5 of 10 top sellers include a brand-uploaded video, and the median listing carries 3 creator (Amazon Influencer) videos.
- What rating do top Makeup, Facial Hair & Adhesives products have on Amazon?
- The median top seller in this category holds a 4.4-star rating across 2,542 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Costumes & Accessories
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.