Falling behind on​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌​‍‌​​​‌‍​‌‍​‍​‌​​‍‌‌‍​‌‌‍‌‍​‍‌​‍‌​‌​‌‌‌‍‌​​‍‌​‌​​​‌​‍​​​​​‍‌‌‍​‍‌‍‌​​‌‌​‍​​‍‌‌‍​‍​‌​​‌​‌‍‌‍​​‍‌‍‌‍​​‌​‌‌​‌‌‍‌‌‌‍‌‌‌‍​‍​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌​‌‍​​​‌‌‍​​‌‍‌‍‌‌​‌​​‌‌‌‍​​​‍‌‍‌‍​‍‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‍​‌‍‌‌‌‍​‌‌‍‌​‌‍​‌‍‍‌‌‍‍‌‍‌‌​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌​‍‌​​​‌‍​‌‍​‍​‌​​‍‌‌‍​‌‌‍‌‍​‍‌​‍‌​‌​‌‌‌‍‌​​‍‌​‌​​​‌​‍​​​​​‍‌‌‍​‍‌‍‌​​‌‌​‍​​‍‌‌‍​‍​‌​​‌​‌‍‌‍​​‍‌‍‌‍​​‌​‌‌​‌‌‍‌‌‌‍‌‌‌‍​‍​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌​‌‍​​​‌‌‍​​‌‍‌‍‌‌​‌​​‌‌‌‍​​​‍‌‍‌‍​‍‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‍​‌‍‌‌‌‍​‌‌‍‌​‌‍​‌‍‍‌‌‍‍‌‍‌‌​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌ Amazon?

Benchmark your digital shelf against top sellers

Amazon Clothing, Shoes & Jewelry: Clothing (Men) content benchmarks

Top-selling Clothing listings on Amazon have a median of 3 gallery images; 0 of 10 include a brand video; the median listing carries 8 creator videos; 6 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images3

median images per top listing

Brand video0 of 10

top sellers include a brand-uploaded video

0%
Creator videos8

median creator videos per top listing

A+ Content6 of 10

top sellers use A+ (enhanced brand) content

0%

How Clothing compares

This category's top sellers vs. the median Clothing, Shoes & Jewelry category and all benchmarked Amazon categories.

Gallery images

Clothing
3
Clothing, Shoes & Jewelry median
6
All Amazon
6

Brand video

Clothing
0 of 10
Clothing, Shoes & Jewelry median
1 of 10
All Amazon
7 of 10

Creator videos

Clothing
8
Clothing, Shoes & Jewelry median
10
All Amazon
8

A+ Content

Clothing
6 of 10
Clothing, Shoes & Jewelry median
9 of 10
All Amazon
9 of 10

What this benchmark means

  • Top Clothing listings run lighter on images than Amazon overall (median 3 vs. 6 site-wide) — matching the benchmark is cheap, and exceeding it is an easy visual edge.
  • Creator content is saturated: the median top listing carries 8 creator videos. Having creator video isn't a differentiator in Clothing — having better creator video is.
  • Unusually, creator video outruns brand video in this category (median 8 creator videos, but only 0 of 10 sellers have a brand video). Shoppers are already watching creators here.
  • The leaders are entrenched — a median of 1,631 reviews at 4.3 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings3
Brand videoShare with a brand-uploaded product video0 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos8
A+ ContentShare with A+ (enhanced brand) content6 of 10 listings
Star ratingMedian listing rating4.3 stars
ReviewsMedian review count1,631

Top sellers in Clothing

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Mens Full Zip Hooded Western Jacket Aztec Tribal Print Warm Fleece Lined Loose Fit Ethnic Coats for Outdoor 3X…
  2. 2Mens Full Zip Hooded Western Jacket Aztec Tribal Print Warm Fleece Lined Loose Fit Ethnic Coats for Outdoor 3X…
  3. 3Mens Full Zip Hooded Western Jacket Aztec Tribal Print Warm Fleece Lined Loose Fit Ethnic Coats for Outdoor 3X…
  4. 4Mens Full Zip Hooded Western Jacket Aztec Tribal Print Warm Fleece Lined Loose Fit Ethnic Coats for Outdoor 3X…
  5. 5BALENNZ Mens Athletic Shorts with Pockets Quick Dry Workout Shorts Men | Basketball Gym Running Fitness Shorts…

Frequently asked questions

How many images do top Clothing listings have on Amazon?
The median top-10 best seller in Amazon's Clothing, Shoes & Jewelry > Men > Clothing category has 3 gallery images (as of August 2026).
Do best-selling Clothing products use A+ Content?
6 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Clothing listings on Amazon have?
0 of 10 top sellers include a brand-uploaded video, and the median listing carries 8 creator (Amazon Influencer) videos.
What rating do top Clothing products have on Amazon?
The median top seller in this category holds a 4.3-star rating across 1,631 reviews.

Falling behind on Amazon?

Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.

Run a free audit

Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.