Gallery images6
median images per top listing
Brand video0 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content7 of 10
top sellers use A+ (enhanced brand) content
0%
How Shoes compares
This category's top sellers vs. the median Clothing, Shoes & Jewelry category and all benchmarked Amazon categories.
Gallery images
Shoes
6
Clothing, Shoes & Jewelry median
6
All Amazon
6
Brand video
Shoes
0 of 10
Clothing, Shoes & Jewelry median
1 of 10
All Amazon
7 of 10
Creator videos
Shoes
10
Clothing, Shoes & Jewelry median
10
All Amazon
8
A+ Content
Shoes
7 of 10
Clothing, Shoes & Jewelry median
9 of 10
All Amazon
9 of 10
What this benchmark means
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Shoes — having better creator video is.
- Unusually, creator video outruns brand video in this category (median 10 creator videos, but only 0 of 10 sellers have a brand video). Shoppers are already watching creators here.
- The leaders are entrenched — a median of 6,649 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 0 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 7 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 6,649 |
Top sellers in Shoes
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1adidas Unisex-Adult Samba Indoor Shoe 8 Women/7 Men White/Black/Vivid Red
- 2Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessor…
- 3Xomiboe Shower Shoes For Men Women, Quick Dry Shower Slippers for Bathroom | Non Slip Lightweight EVA, With Dr…
- 4adidas Men's Adilette Shower Black/Black/White 11 Women/10 Men
- 5OOFOS OOahh Recovery Slide - Women’s and Men’s 12 Women/10 Men Black
Frequently asked questions
- How many images do top Shoes listings have on Amazon?
- The median top-10 best seller in Amazon's Clothing, Shoes & Jewelry > Men > Shoes category has 6 gallery images (as of August 2026).
- Do best-selling Shoes products use A+ Content?
- 7 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Shoes listings on Amazon have?
- 0 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Shoes products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 6,649 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.