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Amazon Grocery & Gourmet Food: Spirits content benchmarks

Top-selling Spirits listings on Amazon have a median of 6 gallery images; 8 of 10 include a brand video; the median listing carries 5 creator videos; 10 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images6

median images per top listing

Brand video8 of 10

top sellers include a brand-uploaded video

0%
Creator videos5

median creator videos per top listing

A+ Content10 of 10

top sellers use A+ (enhanced brand) content

0%

How Spirits compares

This category's top sellers vs. the median Grocery & Gourmet Food category and all benchmarked Amazon categories.

Gallery images

Spirits
6
Grocery & Gourmet Food median
6
All Amazon
6

Brand video

Spirits
8 of 10
Grocery & Gourmet Food median
5 of 10
All Amazon
7 of 10

Creator videos

Spirits
5
Grocery & Gourmet Food median
3
All Amazon
8

A+ Content

Spirits
10 of 10
Grocery & Gourmet Food median
8 of 10
All Amazon
9 of 10

What this benchmark means

  • A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings6
Brand videoShare with a brand-uploaded product video8 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos5
A+ ContentShare with A+ (enhanced brand) content10 of 10 listings
Star ratingMedian listing rating3.5 stars
ReviewsMedian review count405

Top sellers in Spirits

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1RITUAL ZERO PROOF Agave Spirit Alternative | Award-Winning Non-Alcoholic Spirit | 25.4 Fl Oz (750ml) | Zero Ca…
  2. 2Bab Louie & Co. Orange Cocktail Bitters, Non Alcoholic Award winning Bitter (30ml/1Fl. Oz) 11 Servings, Zero-S…
  3. 3CIMALAB Hydrometer Alcohol Meter, Hydrometer Alcohol 0-200 Proof and Tralle Hydrometer, Alcohol Proof Tester f…
  4. 4SPIRITLESS Kentucky 74 Non-Alcoholic Bourbon Whiskey, 700ml Bottle | Beautifully Distilled, Non-Alcoholic Spir…
  5. 5RITUAL ZERO PROOF Whiskey Alternative | Award-Winning Non-Alcoholic Spirit | 25.4 Fl Oz (750ml) | Only 5 Calor…

Frequently asked questions

How many images do top Spirits listings have on Amazon?
The median top-10 best seller in Amazon's Grocery & Gourmet Food > Alcoholic Beverages > Spirits category has 6 gallery images (as of August 2026).
Do best-selling Spirits products use A+ Content?
10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Spirits listings on Amazon have?
8 of 10 top sellers include a brand-uploaded video, and the median listing carries 5 creator (Amazon Influencer) videos.
What rating do top Spirits products have on Amazon?
The median top seller in this category holds a 3.5-star rating across 405 reviews.

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More in Alcoholic Beverages

Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.