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Benchmark your digital shelf against top sellers

Amazon Industrial & Scientific: Consumables content benchmarks

Top-selling Consumables listings on Amazon have a median of 5 gallery images; 4 of 10 include a brand video; the median listing carries 2 creator videos; 4 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images5

median images per top listing

Brand video4 of 10

top sellers include a brand-uploaded video

0%
Creator videos2

median creator videos per top listing

A+ Content4 of 10

top sellers use A+ (enhanced brand) content

0%

How Consumables compares

This category's top sellers vs. the median Industrial & Scientific category and all benchmarked Amazon categories.

Gallery images

Consumables
5
Industrial & Scientific median
6
All Amazon
6

Brand video

Consumables
4 of 10
Industrial & Scientific median
5 of 10
All Amazon
7 of 10

Creator videos

Consumables
2
Industrial & Scientific median
2
All Amazon
8

A+ Content

Consumables
4 of 10
Industrial & Scientific median
8 of 10
All Amazon
9 of 10

What this benchmark means

  • A+ Content is still an open lever here — only 4 of 10 top sellers use it, so a well-built A+ module puts you ahead of most of the category's leaders, not just its average sellers.
  • Creator video adoption is early: category leaders carry a median of just 2 creator videos. A steady creator content pipeline is one of the fastest ways to out-content this category's top sellers.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings5
Brand videoShare with a brand-uploaded product video4 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos2
A+ ContentShare with A+ (enhanced brand) content4 of 10 listings
Star ratingMedian listing rating4.7 stars
ReviewsMedian review count829

Top sellers in Consumables

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 11000 White Dental Air Water Syringe Tips, 4 Bags of 250
  2. 2Klmnop Race Bib Memory Album Book with 40 Protective Sleeves for Runners, PU Leather Marathon Running Numbers…
  3. 3EZGOODZ Blue Plastic Cups for Party, 5 Ounce. Pack of 1000 Small Disposable Cup for Water. Durable Mouth Rinse…
  4. 4Wisdom Teeth Syringe, 5 Pack Irrigation Dental Syringes with Measure Scale & Curved Tip for Dental Care Liquid…
  5. 5HEALQU Gauze Pads 2"x2" - 200-Pack, 4-Ply Non-Woven Sponges Non-Sterile, All-Purpose Dental and Surgical Spong…

Frequently asked questions

How many images do top Consumables listings have on Amazon?
The median top-10 best seller in Amazon's Industrial & Scientific > Professional Dental Supplies > Consumables category has 5 gallery images (as of August 2026).
Do best-selling Consumables products use A+ Content?
4 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Consumables listings on Amazon have?
4 of 10 top sellers include a brand-uploaded video, and the median listing carries 2 creator (Amazon Influencer) videos.
What rating do top Consumables products have on Amazon?
The median top seller in this category holds a 4.7-star rating across 829 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.