median images in the median Professional Dental Supplies category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Professional Dental Supplies categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Professional Dental Supplies categories where even the top sellers are light on content — the fastest places to stand out.
Professional Dental Supplies categories
Benchmarks for each Professional Dental Supplies category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Anesthesia | 4 | 2 of 10 | 0 | 6 of 10 |
| Apparel, Gloves & Personal Protective Gear | 5 | 3 of 10 | 10 | 10 of 10 |
| Bonding Agents & Adhesives | 6 | 7 of 10 | 1 | 5 of 10 |
| Consumables | 5 | 4 of 10 | 2 | 4 of 10 |
| Cosmetics & Restoratives | 7 | 5 of 10 | 4 | 7 of 10 |
| Endodontics | 4 | 6 of 10 | 1 | 7 of 10 |
| Finishing & Polishing | 5 | 4 of 10 | 1 | 6 of 10 |
| Handpieces & Instruments | 7 | 6 of 10 | 2 | 6 of 10 |
| Implants & Surgical Supplies | 4 | 9 of 10 | 2 | 9 of 10 |
| Impression Materials & Accessories | 5 | 5 of 10 | 1 | 8 of 10 |
| Infection Control | 6 | 5 of 10 | 10 | 8 of 10 |
| Lab Materials & Small Equipment | 5 | 7 of 10 | 2 | 9 of 10 |
| Oral Hygiene & Preventive Care | 8 | 10 of 10 | 10 | 10 of 10 |
| Orthodontic Supplies | 7 | 8 of 10 | 9 | 10 of 10 |
| Radiology & Diagnostic Imaging | 6 | 4 of 10 | 1 | 6 of 10 |
| Recordkeeping & Labels | 6 | 3 of 10 | 0 | 10 of 10 |
| Treatment Room Furniture & Lighting | 6 | 0 of 10 | 0 | 6 of 10 |
| Water Treatment & Equipment | 6 | 3 of 10 | 0 | 5 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.