median images in the median Industrial Hardware category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Industrial Hardware categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Industrial Hardware categories where even the top sellers are light on content — the fastest places to stand out.
Industrial Hardware categories
Benchmarks for each Industrial Hardware category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Biscuits & Plugs | 6 | 5 of 10 | 1 | 6 of 10 |
| Braces & Joist Hangers | 6 | 3 of 10 | 1 | 7 of 10 |
| Brackets | 6 | 7 of 10 | 2 | 8 of 10 |
| Bumpers | 6 | 6 of 10 | 2 | 9 of 10 |
| Catches | 5 | 3 of 10 | 0 | 5 of 10 |
| Flexible Support Arms | 5 | 4 of 10 | 1 | 5 of 10 |
| Handles & Pulls | 5 | 3 of 10 | 0 | 7 of 10 |
| Hinges | 6 | 1 of 10 | 0 | 9 of 10 |
| Knobs & Hand Wheels | 5 | 0 of 10 | 0 | 5 of 10 |
| Latches | 6 | 3 of 10 | 1 | 7 of 10 |
| Lock Bolts | 5 | 4 of 10 | 1 | 5 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.