median images in the median Cutting Tools category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Cutting Tools categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Cutting Tools categories where even the top sellers are light on content — the fastest places to stand out.
Cutting Tools categories
Benchmarks for each Cutting Tools category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Band Saw Blades | 4 | 1 of 10 | 0 | 8 of 10 |
| Boring Bars | 7 | 5 of 10 | 0 | 8 of 10 |
| Brazed Tools | 7 | 3 of 10 | 0 | 5 of 10 |
| Broaches | 5 | 3 of 10 | 0 | 6 of 10 |
| Counterbores | 6 | 4 of 10 | 0 | 8 of 10 |
| Countersinks | 6 | 6 of 10 | 1 | 9 of 10 |
| Cutting Burrs | 5 | 8 of 10 | 5 | 7 of 10 |
| Cutting Tool Coolants | 1 | 3 of 10 | 1 | 5 of 10 |
| Deburring Cutters | 6 | 8 of 10 | 2 | 9 of 10 |
| Drill & Tap Sets | 6 | 7 of 10 | 2 | 8 of 10 |
| Drill Adapters | 6 | 3 of 10 | 1 | 5 of 10 |
| Fixturing Clamps | 6 | 4 of 10 | 1 | 8 of 10 |
| Indexable Insert Holders | 6 | 2 of 10 | 0 | 5 of 10 |
| Indexable Inserts | 6 | 7 of 10 | 1 | 7 of 10 |
| Industrial Drill Bits | 8 | 5 of 10 | 8 | 10 of 10 |
| Live Centers | 5 | 0 of 10 | 0 | 6 of 10 |
| Metal Cutting Circular Saw Blades | 2 | 4 of 10 | 0 | 3 of 10 |
| Metal Cutting Circular Saws | 6 | 3 of 10 | 0 | 5 of 10 |
| Milling Accessories | 6 | 7 of 10 | 2 | 7 of 10 |
| Port Contour Cutters | 6 | 0 of 10 | 0 | 0 of 10 |
| Reamers | 7 | 7 of 10 | 2 | 8 of 10 |
| Shell Reamer Arbors | 3 | 3 of 10 | 0 | 4 of 10 |
| Slotting Cutters | 3 | 3 of 10 | 0 | 3 of 10 |
| Thread Mills | 5 | 3 of 10 | 0 | 5 of 10 |
| Tool Holders | 6 | 7 of 10 | 8 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.