median images in the median Digital Signage category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Digital Signage categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Digital Signage categories where even the top sellers are light on content — the fastest places to stand out.
Digital Signage categories
Benchmarks for each Digital Signage category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Commercial TVs & Displays | 6 | 4 of 10 | 1 | 7 of 10 |
| Digital Kiosks & Interactive Displays | 8 | 9 of 10 | 4 | 9 of 10 |
| Digital Signage Display Mounts | 7 | 8 of 10 | 3 | 10 of 10 |
| Media Players | 7 | 3 of 10 | 0 | 8 of 10 |
| Video Wall Controllers | 8 | 6 of 10 | 2 | 9 of 10 |
| Video Wall Mounts | 6 | 8 of 10 | 2 | 8 of 10 |
| Video Walls | 6 | 2 of 10 | 0 | 4 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.