median images in the median Material Handling Products category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Material Handling Products categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Material Handling Products categories where even the top sellers are light on content — the fastest places to stand out.
Material Handling Products categories
Benchmarks for each Material Handling Products category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Coil Chains | 6 | 2 of 10 | 0 | 6 of 10 |
| Drum & Pail Handling Equipment | 6 | 3 of 10 | 2 | 5 of 10 |
| Forklift Booms | 7 | 1 of 10 | 0 | 3 of 10 |
| HVAC Equipment | 6 | 6 of 10 | 2 | 7 of 10 |
| Hydraulic Lifting Pumps | 8 | 2 of 10 | 0 | 4 of 10 |
| Industrial Light Towers | 5 | 0 of 10 | 0 | 2 of 10 |
| Industrial Magnets | 6 | 9 of 10 | 10 | 10 of 10 |
| Loading Dock Bumpers | 7 | 3 of 10 | 0 | 9 of 10 |
| Loading Dock Levelers | 3 | 0 of 10 | 0 | 3 of 10 |
| Loading Dock Plates | 8 | 5 of 10 | 1 | 7 of 10 |
| Material Transport Equipment | 6 | 10 of 10 | 10 | 9 of 10 |
| Pallet Strappers | 7 | 5 of 10 | 1 | 5 of 10 |
| Personnel Lifts | 6 | 5 of 10 | 1 | 8 of 10 |
| Pulling & Lifting | 6 | 9 of 10 | 10 | 9 of 10 |
| Shelves & Racking Systems | 6 | 7 of 10 | 10 | 10 of 10 |
| Wheels | 6 | 7 of 10 | 3 | 9 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Industrial & Scientific
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.