median images per top listing
top sellers include a brand-uploaded video
median creator videos per top listing
top sellers use A+ (enhanced brand) content
How Wood compares
This category's top sellers vs. the median Industrial & Scientific category and all benchmarked Amazon categories.
Gallery images
Brand video
Creator videos
A+ Content
What this benchmark means
- Top Wood listings run lighter on images than Amazon overall (median 4 vs. 6 site-wide) — matching the benchmark is cheap, and exceeding it is an easy visual edge.
- A+ Content is still an open lever here — only 3 of 10 top sellers use it, so a well-built A+ module puts you ahead of most of the category's leaders, not just its average sellers.
- Creator video is essentially absent from top Wood listings — a first-mover opportunity for any brand willing to seed creator content in this category.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 4 |
| Brand videoShare with a brand-uploaded product video | 1 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 0 |
| A+ ContentShare with A+ (enhanced brand) content | 3 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 103 |
Top sellers in Wood
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 18" 24 Pack - Kiln Dried Wood
- 2Leinuosen 10 Pack Wood Shims Mobile Home Shims for Leveling 4" x 9" x 1" Mobile Home Skirting Pine Wood Wedge…
- 3Festool 494940 Domino Tenon, Beech Wood, 8 X 22 X 40mm, 130-pack
- 4Dowel Rods - Oak - 36" x 1/2"
- 5Nelson Wood Pine Shims 8" 12 Pack - Kiln Dried Wood - Case of 36 (Total 432 Shims) 8-Inch 36-Pack
Frequently asked questions
- How many images do top Wood listings have on Amazon?
- The median top-10 best seller in Amazon's Industrial & Scientific > Raw Materials > Wood category has 4 gallery images (as of August 2026).
- Do best-selling Wood products use A+ Content?
- 3 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Wood listings on Amazon have?
- 1 of 10 top sellers include a brand-uploaded video, and the median listing carries 0 creator (Amazon Influencer) videos.
- What rating do top Wood products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 103 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Raw Materials
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.
