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Amazon Industrial & Scientific: Wood content benchmarks

Top-selling Wood listings on Amazon have a median of 4 gallery images; 1 of 10 include a brand video; the median listing carries 0 creator videos; 3 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images4

median images per top listing

Brand video1 of 10

top sellers include a brand-uploaded video

0%
Creator videos0

median creator videos per top listing

A+ Content3 of 10

top sellers use A+ (enhanced brand) content

0%

How Wood compares

This category's top sellers vs. the median Industrial & Scientific category and all benchmarked Amazon categories.

Gallery images

Wood
4
Industrial & Scientific median
6
All Amazon
6

Brand video

Wood
1 of 10
Industrial & Scientific median
5 of 10
All Amazon
7 of 10

Creator videos

Wood
0
Industrial & Scientific median
2
All Amazon
8

A+ Content

Wood
3 of 10
Industrial & Scientific median
8 of 10
All Amazon
9 of 10

What this benchmark means

  • Top Wood listings run lighter on images than Amazon overall (median 4 vs. 6 site-wide) — matching the benchmark is cheap, and exceeding it is an easy visual edge.
  • A+ Content is still an open lever here — only 3 of 10 top sellers use it, so a well-built A+ module puts you ahead of most of the category's leaders, not just its average sellers.
  • Creator video is essentially absent from top Wood listings — a first-mover opportunity for any brand willing to seed creator content in this category.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings4
Brand videoShare with a brand-uploaded product video1 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos0
A+ ContentShare with A+ (enhanced brand) content3 of 10 listings
Star ratingMedian listing rating4.7 stars
ReviewsMedian review count103

Top sellers in Wood

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 18" 24 Pack - Kiln Dried Wood
  2. 2Leinuosen 10 Pack Wood Shims Mobile Home Shims for Leveling 4" x 9" x 1" Mobile Home Skirting Pine Wood Wedge…
  3. 3Festool 494940 Domino Tenon, Beech Wood, 8 X 22 X 40mm, 130-pack
  4. 4Dowel Rods - Oak - 36" x 1/2"
  5. 5Nelson Wood Pine Shims 8" 12 Pack - Kiln Dried Wood - Case of 36 (Total 432 Shims) 8-Inch 36-Pack

Frequently asked questions

How many images do top Wood listings have on Amazon?
The median top-10 best seller in Amazon's Industrial & Scientific > Raw Materials > Wood category has 4 gallery images (as of August 2026).
Do best-selling Wood products use A+ Content?
3 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Wood listings on Amazon have?
1 of 10 top sellers include a brand-uploaded video, and the median listing carries 0 creator (Amazon Influencer) videos.
What rating do top Wood products have on Amazon?
The median top seller in this category holds a 4.7-star rating across 103 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.