median images in the median Raw Materials category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Raw Materials categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Raw Materials categories where even the top sellers are light on content — the fastest places to stand out.
Raw Materials categories
Benchmarks for each Raw Materials category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Ceramics, Glass & Industrial Gems | 4 | 3 of 10 | 0 | 5 of 10 |
| Cork | 6 | 3 of 10 | 0 | 9 of 10 |
| Expanded & Perforated Sheets | 5 | 5 of 10 | 1 | 7 of 10 |
| Fabrics, Fibers & Textiles | 6 | 3 of 10 | 1 | 8 of 10 |
| Floor Grating | 7 | 3 of 10 | 0 | 7 of 10 |
| Foam | 6 | 6 of 10 | 1 | 8 of 10 |
| Graphite | 6 | 1 of 10 | 0 | 7 of 10 |
| Industrial Wire | 5 | 6 of 10 | 3 | 10 of 10 |
| Laminates & Composites | 7 | 8 of 10 | 3 | 9 of 10 |
| Mesh & Wire Cloth | 6 | 3 of 10 | 2 | 9 of 10 |
| Metals & Alloys | 6 | 7 of 10 | 3 | 8 of 10 |
| Plastics | 6 | 3 of 10 | 3 | 9 of 10 |
| Rubber | 5 | 8 of 10 | 2 | 9 of 10 |
| Shims & Shim Stock | 6 | 5 of 10 | 2 | 8 of 10 |
| Wood | 4 | 1 of 10 | 0 | 3 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.