Gallery images6
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Fuel & Firestarters compares
This category's top sellers vs. the median Patio, Lawn & Garden category and all benchmarked Amazon categories.
Gallery images
Fuel & Firestarters
6
Patio, Lawn & Garden median
7
All Amazon
6
Brand video
Fuel & Firestarters
9 of 10
Patio, Lawn & Garden median
7 of 10
All Amazon
7 of 10
Creator videos
Fuel & Firestarters
10
Patio, Lawn & Garden median
9
All Amazon
8
A+ Content
Fuel & Firestarters
10 of 10
Patio, Lawn & Garden median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Fuel & Firestarters — having better creator video is.
- The leaders are entrenched — a median of 4,011 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 4,011 |
Top sellers in Fuel & Firestarters
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Kingsford Heavy Duty Charcoal Chimney Starter, Large Capacity | Fast, even lighting for grills, smokers, and k…
- 2Traeger Grills Signature Blend 100% All-Natural Wood Pellets for Smokers and Pellet Grills, BBQ, Bake, Roast,…
- 3Kingsford Original Charcoal Briquettes, BBQ Charcoal for Grilling, 16 Pounds (Package May Vary)
- 4HGD Fire Starter, Mini Natural Fire Starters for Campfires, BBQ Grill, Charcoal Chimney, Outdoor Pit, Indoor F…
- 5110 PCS Fire Starter, Fire Starter for Campfire, Light Compact Gear | Fire Starters for Fireplace, Charcoal St…
Frequently asked questions
- How many images do top Fuel & Firestarters listings have on Amazon?
- The median top-10 best seller in Amazon's Patio, Lawn & Garden > Grills & Outdoor Cooking > Fuel & Firestarters category has 6 gallery images (as of August 2026).
- Do best-selling Fuel & Firestarters products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Fuel & Firestarters listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Fuel & Firestarters products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 4,011 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Grills & Outdoor Cooking
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.