Gallery images8
median images per top listing
Brand video5 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content8 of 10
top sellers use A+ (enhanced brand) content
0%
How Grills & Smokers compares
This category's top sellers vs. the median Patio, Lawn & Garden category and all benchmarked Amazon categories.
Gallery images
Grills & Smokers
8
Patio, Lawn & Garden median
7
All Amazon
6
Brand video
Grills & Smokers
5 of 10
Patio, Lawn & Garden median
7 of 10
All Amazon
7 of 10
Creator videos
Grills & Smokers
10
Patio, Lawn & Garden median
9
All Amazon
8
A+ Content
Grills & Smokers
8 of 10
Patio, Lawn & Garden median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Grills & Smokers — having better creator video is.
- The leaders are entrenched — a median of 2,499 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 5 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 8 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 2,499 |
Top sellers in Grills & Smokers
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Charbroil Portable Convective 1-Burner Propane Gas Grill - 465133010
- 2Weber® Original Kettle Premium Charcoal Grill, 22-Inch, Black Black Grill
- 3UNCO- Grill Gasket, 1/2"x1/8", 15 ft, Smoker Gasket Sealer | High Temp, Easy to Cut, Strong Adhesion, Suitable…
- 4Weber® Smokey Joe 14-Inch Portable Charcoal Grill, Black | Lightweight, Portable Kettle BBQ Grill for Outdoor…
- 5Pit Boss 150 Wood Pellet Grill & Smoker with Flame Broiler 256-Sq. In. Cooking Space, 180°F to 500°F Temperatu…
Frequently asked questions
- How many images do top Grills & Smokers listings have on Amazon?
- The median top-10 best seller in Amazon's Patio, Lawn & Garden > Grills & Outdoor Cooking > Grills & Smokers category has 8 gallery images (as of August 2026).
- Do best-selling Grills & Smokers products use A+ Content?
- 8 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Grills & Smokers listings on Amazon have?
- 5 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Grills & Smokers products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 2,499 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Grills & Outdoor Cooking
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.