Gallery images5
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos9
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Food compares
This category's top sellers vs. the median Pet Supplies category and all benchmarked Amazon categories.
Gallery images
Food
5
Pet Supplies median
6
All Amazon
6
Brand video
Food
7 of 10
Pet Supplies median
7 of 10
All Amazon
7 of 10
Creator videos
Food
9
Pet Supplies median
10
All Amazon
8
A+ Content
Food
9 of 10
Pet Supplies median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 9 creator videos. Having creator video isn't a differentiator in Food — having better creator video is.
- The leaders are entrenched — a median of 3,754 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 5 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 9 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 3,754 |
Top sellers in Food
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 110LB Non-GMO Black Soldier Fly Larvae for Chickens 45% Protein High Calcium Chicken Feed Alternative to Mealwo…
- 2Crested Gecko Food Insect Puree, Reptile Food Made with Fresh Insects Gecko Food Complete Diet 2.82oz
- 3Gargeer 3oz Grassland Tortoise Multivitamins & Minerals Powder. Made in USA | High-fiber multivitamin & minera…
- 4Fluker's Buffet Blend Aquatic Formula, Turtle Food with Freeze, Dried Shrimp, Mealworms, and Vitamin Enriched…
- 5Fluker's Flukers 70131 Buffet Blend Aquatic Formula Turtle Food, 12oz 12 Ounce (Pack of 1)
Frequently asked questions
- How many images do top Food listings have on Amazon?
- The median top-10 best seller in Amazon's Pet Supplies > Reptiles & Amphibians > Food category has 5 gallery images (as of August 2026).
- Do best-selling Food products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Food listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 9 creator (Amazon Influencer) videos.
- What rating do top Food products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 3,754 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Reptiles & Amphibians
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.