median images in the median Pet Supplies category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Pet Supplies categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Pet Supplies categories where even the top sellers are light on content — the fastest places to stand out.
Pet Supplies categories
Benchmarks for each Pet Supplies category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Birdsmedian across 7 categories | 6 | 7 of 10 | 6 | 9 of 10 |
| Catsmedian across 16 categories | 7 | 9 of 10 | 10 | 10 of 10 |
| Dogsmedian across 16 categories | 7 | 9 of 10 | 10 | 10 of 10 |
| Fish & Aquatic Petsmedian across 16 categories | 6 | 8 of 10 | 10 | 9 of 10 |
| Horsesmedian across 9 categories | 6 | 5 of 10 | 4 | 8 of 10 |
| Reptiles & Amphibiansmedian across 11 categories | 6 | 6 of 10 | 5 | 9 of 10 |
| Small Animalsmedian across 11 categories | 7 | 8 of 10 | 9 | 10 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.