median images in the median Fish & Aquatic Pets category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Fish & Aquatic Pets categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Fish & Aquatic Pets categories where even the top sellers are light on content — the fastest places to stand out.
Fish & Aquatic Pets categories
Benchmarks for each Fish & Aquatic Pets category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Aquarium Cleaners | 6 | 7 of 10 | 9 | 10 of 10 |
| Aquarium Décor | 6 | 8 of 10 | 10 | 8 of 10 |
| Aquarium Heaters & Chillers | 6 | 8 of 10 | 10 | 10 of 10 |
| Aquarium Hoods | 6 | 8 of 10 | 8 | 9 of 10 |
| Aquarium Hydrometers | 7 | 5 of 10 | 2 | 9 of 10 |
| Aquarium Lights | 6 | 9 of 10 | 10 | 10 of 10 |
| Aquarium Pumps & Filters | 6 | 10 of 10 | 10 | 8 of 10 |
| Aquarium Stands | 8 | 10 of 10 | 4 | 10 of 10 |
| Aquarium Substrate | 6 | 7 of 10 | 10 | 7 of 10 |
| Aquarium Test Kits | 6 | 7 of 10 | 10 | 9 of 10 |
| Aquarium Thermometers | 6 | 6 of 10 | 7 | 10 of 10 |
| Aquarium Water Treatments | 6 | 2 of 10 | 10 | 5 of 10 |
| Aquariums & Fish Bowls | 6 | 8 of 10 | 5 | 9 of 10 |
| Automatic Feeders | 6 | 9 of 10 | 9 | 9 of 10 |
| Breeding Tanks | 6 | 6 of 10 | 3 | 5 of 10 |
| Food | 8 | 3 of 10 | 10 | 9 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.