median images per top listing
top sellers include a brand-uploaded video
median creator videos per top listing
top sellers use A+ (enhanced brand) content
How Food compares
This category's top sellers vs. the median Pet Supplies category and all benchmarked Amazon categories.
Gallery images
Brand video
Creator videos
A+ Content
What this benchmark means
- Food is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Food — having better creator video is.
- Unusually, creator video outruns brand video in this category (median 10 creator videos, but only 3 of 10 sellers have a brand video). Shoppers are already watching creators here.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 3 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 8,484 |
Top sellers in Food
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Blue Ridge Koi Platinum Pro 41% Protein Fish Food, 3/16" Pellets, 4.5 lb | Floats, softens fast; Spirulina & C…
- 2Koi Fish Food (5lb) - Growth & Color Formula, High Protein Floating Pellets with Spirulina, Krill & Probiotics…
- 3Blue Ridge Koi Fish Food, Growth Formula Blend, 3/16" Pellets, 2 lb | 36% Protein For Active Growth • Large &…
- 4Tetra Goldfish Flakes Fish Food, 7.06 oz | Nutritionally Balanced Daily Diet for Goldfish and Small Koi, Color…
- 5TetraMin Tropical Flakes Fish Food, 7.06 oz | Complete Daily Diet For Top-And-Mid Feeding Tropical Fish, Prote…
Frequently asked questions
- How many images do top Food listings have on Amazon?
- The median top-10 best seller in Amazon's Pet Supplies > Fish & Aquatic Pets > Food category has 8 gallery images (as of August 2026).
- Do best-selling Food products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Food listings on Amazon have?
- 3 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Food products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 8,484 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Fish & Aquatic Pets
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.
