Gallery images6
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content7 of 10
top sellers use A+ (enhanced brand) content
0%
How Aquarium Substrate compares
This category's top sellers vs. the median Pet Supplies category and all benchmarked Amazon categories.
Gallery images
Aquarium Substrate
6
Pet Supplies median
6
All Amazon
6
Brand video
Aquarium Substrate
7 of 10
Pet Supplies median
7 of 10
All Amazon
7 of 10
Creator videos
Aquarium Substrate
10
Pet Supplies median
10
All Amazon
8
A+ Content
Aquarium Substrate
7 of 10
Pet Supplies median
9 of 10
All Amazon
9 of 10
What this benchmark means
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Aquarium Substrate — having better creator video is.
- The leaders are entrenched — a median of 2,005 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 7 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 2,005 |
Top sellers in Aquarium Substrate
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Riare 10LBS Organic Expanded Clay Balls Terrarium Substrate for Reptiles | Drainage, Moisture, Reusable Lightw…
- 2Aquarium Gravel, 2lbs Fish Tank Rocks, 1.2-2.4 inches | Aquascape Substrate for Turtle Tank, River Rocks, Safe…
- 3Axolotl Blackworm Pellets. 2mm-1/16 Sinking California Blackworm Small Pellets for Small Axolotl, Frogs, Shrim…
- 4Fluval 12694 Plant and Shrimp Stratum for Freshwater Fish Tanks, 8.8 lbs. | Aquarium Substrate for Strong Plan…
- 5Aqua Natural Substrate, Sugar White Sand, 10lb | Aquascaping, Aquariums, Vivariums, Terrariums (Pack of 1) Pet…
Frequently asked questions
- How many images do top Aquarium Substrate listings have on Amazon?
- The median top-10 best seller in Amazon's Pet Supplies > Fish & Aquatic Pets > Aquarium Substrate category has 6 gallery images (as of August 2026).
- Do best-selling Aquarium Substrate products use A+ Content?
- 7 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Aquarium Substrate listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Aquarium Substrate products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 2,005 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.