median images in the median Horses category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Horses categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Horses categories where even the top sellers are light on content — the fastest places to stand out.
Horses categories
Benchmarks for each Horses category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Boots & Wraps | 7 | 5 of 10 | 4 | 8 of 10 |
| Farrier Supplies | 5 | 5 of 10 | 2 | 10 of 10 |
| Food | 4 | 5 of 10 | 1 | 4 of 10 |
| Grooming & Bathing Supplies | 6 | 6 of 10 | 10 | 9 of 10 |
| Health Supplies | 7 | 7 of 10 | 10 | 9 of 10 |
| Horse Blankets & Sheets | 2 | 5 of 10 | 2 | 7 of 10 |
| Stable Supplies | 6 | 7 of 10 | 5 | 7 of 10 |
| Toys | 6 | 5 of 10 | 7 | 9 of 10 |
| Treats | 6 | 6 of 10 | 3 | 7 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.