Gallery images6
median images per top listing
Brand video5 of 10
top sellers include a brand-uploaded video
0%
Creator videos7
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Toys compares
This category's top sellers vs. the median Pet Supplies category and all benchmarked Amazon categories.
Gallery images
Toys
6
Pet Supplies median
6
All Amazon
6
Brand video
Toys
5 of 10
Pet Supplies median
7 of 10
All Amazon
7 of 10
Creator videos
Toys
7
Pet Supplies median
10
All Amazon
8
A+ Content
Toys
9 of 10
Pet Supplies median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 5 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 7 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.4 stars |
| ReviewsMedian review count | 681 |
Top sellers in Toys
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Calming Supplement for Horses, 5 lb, 40 Servings – Focus Aid 5 lb Bag
- 2Play-Doh Party Favor Pack, Bulk 24 Pack of Modeling Compound with Cutters, Classroom Supplies for Arts & Craft…
- 3Play Doh Kitchen Creations Ice Cream Party Set with 22 Tools & 6 Colors, 2-Ounce Cans, Back to School Classroo…
- 4Horsemen's Pride Jolly Hay Ball Stall Toy for Horses, Blue, 8" | Fill with hay and treats to reduce stall bore…
- 5Horsemen's Pride Jolly Hay Ball Stall Toy for Horses, Green | Fill with hay and treats to reduce stall boredom…
Frequently asked questions
- How many images do top Toys listings have on Amazon?
- The median top-10 best seller in Amazon's Pet Supplies > Horses > Toys category has 6 gallery images (as of August 2026).
- Do best-selling Toys products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Toys listings on Amazon have?
- 5 of 10 top sellers include a brand-uploaded video, and the median listing carries 7 creator (Amazon Influencer) videos.
- What rating do top Toys products have on Amazon?
- The median top seller in this category holds a 4.4-star rating across 681 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Horses
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.