Gallery images6
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos3
median creator videos per top listing
A+ Content7 of 10
top sellers use A+ (enhanced brand) content
0%
How Treats compares
This category's top sellers vs. the median Pet Supplies category and all benchmarked Amazon categories.
Gallery images
Treats
6
Pet Supplies median
6
All Amazon
6
Brand video
Treats
6 of 10
Pet Supplies median
7 of 10
All Amazon
7 of 10
Creator videos
Treats
3
Pet Supplies median
10
All Amazon
8
A+ Content
Treats
7 of 10
Pet Supplies median
9 of 10
All Amazon
9 of 10
What this benchmark means
- Creator video adoption is early: category leaders carry a median of just 3 creator videos. A steady creator content pipeline is one of the fastest ways to out-content this category's top sellers.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 3 |
| A+ ContentShare with A+ (enhanced brand) content | 7 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 578 |
Top sellers in Treats
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1SmartEquine Equi Treats Banana Bread Flavor, 4 lb Bag | Made with Beet Pulp & Alfalfa | High-Fiber Horse Treat…
- 2The Lazy Dog Cookie Co. Bitscuits, Horse Treats, Alfalfa, Flax & Peppermint, Pocket Size Biscuits for Horses &…
- 3Nature Gnaws Beef Trachea Chews 3", 6 Count 6" Beef 6 Count (Pack of 1)
- 4Manna Pro NutriGood Low-Sugar Apple Horse Treats, 4 lb Bag | Low-Sugar Apple Treats, Low-Starch Formula, No Ad…
- 5The German Horse Muffin All Natural Horse Treats 1lb 1 Pound (Pack of 1)
Frequently asked questions
- How many images do top Treats listings have on Amazon?
- The median top-10 best seller in Amazon's Pet Supplies > Horses > Treats category has 6 gallery images (as of August 2026).
- Do best-selling Treats products use A+ Content?
- 7 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Treats listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 3 creator (Amazon Influencer) videos.
- What rating do top Treats products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 578 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.