median images in the median Reptiles & Amphibians category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Reptiles & Amphibians categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Reptiles & Amphibians categories where even the top sellers are light on content — the fastest places to stand out.
Reptiles & Amphibians categories
Benchmarks for each Reptiles & Amphibians category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Food | 5 | 7 of 10 | 9 | 9 of 10 |
| Habitat Décor | 6 | 7 of 10 | 5 | 8 of 10 |
| Habitat Lighting | 6 | 6 of 10 | 5 | 9 of 10 |
| Health Supplies | 6 | 5 of 10 | 5 | 9 of 10 |
| Terrarium Bedding, Sand & Substrate | 6 | 7 of 10 | 6 | 10 of 10 |
| Terrarium Bowls | 5 | 7 of 10 | 3 | 8 of 10 |
| Terrarium Covers | 6 | 1 of 10 | 1 | 9 of 10 |
| Terrarium Heat Lamps & Mats | 6 | 8 of 10 | 8 | 9 of 10 |
| Terrarium Hygrometers | 5 | 3 of 10 | 0 | 6 of 10 |
| Terrarium Thermometers | 6 | 5 of 10 | 2 | 10 of 10 |
| Terrariums | 6 | 6 of 10 | 8 | 9 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Pet Supplies
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.