Gallery images7
median images in the median Dogs category
Brand video9 of 10
top sellers with a brand video, median category
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers using A+ Content, median category
0%
Most content-saturated
Dogs categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Dogs categories where even the top sellers are light on content — the fastest places to stand out.
Dogs categories
Benchmarks for each Dogs category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Apparel & Accessories | 8 | 9 of 10 | 10 | 10 of 10 |
| Beds & Furniture | 7 | 9 of 10 | 10 | 10 of 10 |
| Carriers & Travel Products | 7 | 7 of 10 | 10 | 10 of 10 |
| Collars, Harnesses & Leashes | 7 | 8 of 10 | 10 | 10 of 10 |
| Crates, Houses & Pens | 8 | 8 of 10 | 10 | 10 of 10 |
| Doors, Gates & Ramps | 7 | 8 of 10 | 10 | 8 of 10 |
| Feeding & Watering Supplies | 8 | 8 of 10 | 10 | 10 of 10 |
| Flea & Tick Control | 7 | 9 of 10 | 10 | 10 of 10 |
| Food | 10 | 10 of 10 | 10 | 10 of 10 |
| Grooming | 8 | 8 of 10 | 10 | 10 of 10 |
| Health Supplies | 8 | 9 of 10 | 10 | 10 of 10 |
| Litter & Housebreaking | 7 | 9 of 10 | 10 | 9 of 10 |
| Memorials | 6 | 9 of 10 | 5 | 8 of 10 |
| Toys | 6 | 10 of 10 | 10 | 10 of 10 |
| Training & Behavior Aids | 7 | 6 of 10 | 10 | 9 of 10 |
| Treats | 9 | 9 of 10 | 10 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.