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Benchmark your digital shelf against top sellers

Amazon Pet Supplies: Grooming (Dogs) content benchmarks

Top-selling Grooming listings on Amazon have a median of 8 gallery images; 8 of 10 include a brand video; the median listing carries 10 creator videos; 10 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images8

median images per top listing

Brand video8 of 10

top sellers include a brand-uploaded video

0%
Creator videos10

median creator videos per top listing

A+ Content10 of 10

top sellers use A+ (enhanced brand) content

0%

How Grooming compares

This category's top sellers vs. the median Pet Supplies category and all benchmarked Amazon categories.

Gallery images

Grooming
8
Pet Supplies median
6
All Amazon
6

Brand video

Grooming
8 of 10
Pet Supplies median
7 of 10
All Amazon
7 of 10

Creator videos

Grooming
10
Pet Supplies median
10
All Amazon
8

A+ Content

Grooming
10 of 10
Pet Supplies median
9 of 10
All Amazon
9 of 10

What this benchmark means

  • A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
  • Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Grooming — having better creator video is.
  • The leaders are entrenched — a median of 29,120 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings8
Brand videoShare with a brand-uploaded product video8 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos10
A+ ContentShare with A+ (enhanced brand) content10 of 10 listings
Star ratingMedian listing rating4.6 stars
ReviewsMedian review count29,120

Top sellers in Grooming

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Earth Rated Dog Wipes for Paws & Butt, Deodorizing, Unscented, 100ct | Hypoallergenic, 3-in-1 Cleaning and Hyd…
  2. 2Wahl USA Dry Skin & Itch Relief Pet Shampoo for Dogs – Oatmeal Formula with Coconut Lime Verbena Scent & Pet F…
  3. 3SleekEZ Dog Brush for Shedding | Patented Deshedding Dog Brush | Pet Hair Remover for Short, Medium & Long Coa…
  4. 4Silent Groom Pro Pet Nail Grinder | Whisper Quiet Claw Trimmer for Dogs, Cats and Other Animals | Safe & Stres…
  5. 5gonicc Professional Dog & Cat, Small Animals Nail Clippers & Trimmers | With Safety Guard to Avoid Overcutting…

Frequently asked questions

How many images do top Grooming listings have on Amazon?
The median top-10 best seller in Amazon's Pet Supplies > Dogs > Grooming category has 8 gallery images (as of August 2026).
Do best-selling Grooming products use A+ Content?
10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Grooming listings on Amazon have?
8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
What rating do top Grooming products have on Amazon?
The median top seller in this category holds a 4.6-star rating across 29,120 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.