Gallery images6
median images per top listing
Brand video10 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Toys compares
This category's top sellers vs. the median Pet Supplies category and all benchmarked Amazon categories.
Gallery images
Toys
6
Pet Supplies median
6
All Amazon
6
Brand video
Toys
10 of 10
Pet Supplies median
7 of 10
All Amazon
7 of 10
Creator videos
Toys
10
Pet Supplies median
10
All Amazon
8
A+ Content
Toys
10 of 10
Pet Supplies median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Toys — having better creator video is.
- The leaders are entrenched — a median of 43,277 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 10 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 43,277 |
Top sellers in Toys
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers, Real Bacon, Made in USA, Medium | Durable, Supe…
- 2Chuckit! Ultra Ball Dog Toy, Durable Rubber, Medium 2.5-in, 2 Pack | Made from Durable Rubber with an Extra-Th…
- 3Best Pet Supplies Interactive Squeaky Dog Toy - Crinkle Duck, Blue | Stuffing Free Body, Soft, Squeaks & Crink…
- 4Cool Teething Stick Dental Dog Chew Toy, Soak & Freeze, 8.5" | Massages Gums, Cooling & Crunchy When Frozen, M…
- 5Multipet Lamb Chop Dog Plush Toy - Squeaky Toy for All Dogs - Extra Soft Plush - Stuffed Animal Dog Toy for Cu…
Frequently asked questions
- How many images do top Toys listings have on Amazon?
- The median top-10 best seller in Amazon's Pet Supplies > Dogs > Toys category has 6 gallery images (as of August 2026).
- Do best-selling Toys products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Toys listings on Amazon have?
- 10 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Toys products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 43,277 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Dogs
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.