Gallery images8
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Crates, Houses & Pens compares
This category's top sellers vs. the median Pet Supplies category and all benchmarked Amazon categories.
Gallery images
Crates, Houses & Pens
8
Pet Supplies median
6
All Amazon
6
Brand video
Crates, Houses & Pens
8 of 10
Pet Supplies median
7 of 10
All Amazon
7 of 10
Creator videos
Crates, Houses & Pens
10
Pet Supplies median
10
All Amazon
8
A+ Content
Crates, Houses & Pens
10 of 10
Pet Supplies median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Crates, Houses & Pens — having better creator video is.
- The leaders are entrenched — a median of 6,372 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 6,372 |
Top sellers in Crates, Houses & Pens
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Midwest 42-Inch Single Door iCrate, for Large Breeds, 71-90 lbs Black - Single Door Large (42"L)
- 2FXW Rollick Dog Playpen, Indoor, Yard & RV Camping, 24" H, 8 Panels | Easy setup, Heavy-duty, DIY layouts, Wal…
- 3FXW Homeplus Indoor Dog Playpen, 24" H, 6 Panels, for Puppies & Small Dogs | Stress-free play, Heavy-duty, Sem…
- 4Love's cabin Pet Puppy Dog Playpen, Small Dog Tent Crates Cage Indoor/Outdoor, Portable Playpen for Cat, Folda…
- 5IRIS USA 4-Panel Dog Playpen, Pet Enclosure, White | Puppy Training, Configurable Layout, Multi-Shape Setup, C…
Frequently asked questions
- How many images do top Crates, Houses & Pens listings have on Amazon?
- The median top-10 best seller in Amazon's Pet Supplies > Dogs > Crates, Houses & Pens category has 8 gallery images (as of August 2026).
- Do best-selling Crates, Houses & Pens products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Crates, Houses & Pens listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Crates, Houses & Pens products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 6,372 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Dogs
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.