median images in the median Small Animals category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Small Animals categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Small Animals categories where even the top sellers are light on content — the fastest places to stand out.
Small Animals categories
Benchmarks for each Small Animals category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Carriers | 5 | 9 of 10 | 4 | 10 of 10 |
| Collars, Harnesses & Leashes | 7 | 5 of 10 | 3 | 6 of 10 |
| Exercise Wheels | 6 | 9 of 10 | 10 | 8 of 10 |
| Feeding & Watering Supplies | 7 | 8 of 10 | 10 | 9 of 10 |
| Food | 9 | 10 of 10 | 10 | 10 of 10 |
| Grooming | 7 | 7 of 10 | 7 | 10 of 10 |
| Health Supplies | 8 | 5 of 10 | 10 | 10 of 10 |
| Houses & Habitats | 7 | 10 of 10 | 10 | 10 of 10 |
| Odor & Stain Removers | 7 | 2 of 10 | 9 | 8 of 10 |
| Toys | 6 | 8 of 10 | 6 | 9 of 10 |
| Treats | 7 | 4 of 10 | 9 | 10 of 10 |
Falling behind on Amazon?
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.