Gallery images6
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos6
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Toys compares
This category's top sellers vs. the median Pet Supplies category and all benchmarked Amazon categories.
Gallery images
Toys
6
Pet Supplies median
6
All Amazon
6
Brand video
Toys
8 of 10
Pet Supplies median
7 of 10
All Amazon
7 of 10
Creator videos
Toys
6
Pet Supplies median
10
All Amazon
8
A+ Content
Toys
9 of 10
Pet Supplies median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 6 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 747 |
Top sellers in Toys
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Grddaef 20 PCS Bunny Chew Toys for Teeth, Natural Rabbit Toys Apple Wood Grass Timothy Sticks Chew and Treat f…
- 252Pcs Rabbit Chew Sticks, Guinea Pig Toys, Natural Timothy Teeth Stick | Rabbit Bunny Chew Sticks Toys for Tee…
- 3Sofier 32Pcs Timothy Hay Sticks 320g for Rabbit, Guinea Pig, Hamster - Natural Handmade Treats and Chews for T…
- 4Sukh 240g Rabbit Chew Sticks - Natural Sweet Bamboo Chew for Small Animals | Sweet Bamboo Sticks, Teeth Grindi…
- 5Jorewood 21 Pcs Rabbit Chew Toys for Teeth, Natural Bunny Toys Peach Wood Grass Timothy Sticks Chew and Treat…
Frequently asked questions
- How many images do top Toys listings have on Amazon?
- The median top-10 best seller in Amazon's Pet Supplies > Small Animals > Toys category has 6 gallery images (as of August 2026).
- Do best-selling Toys products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Toys listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 6 creator (Amazon Influencer) videos.
- What rating do top Toys products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 747 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Small Animals
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.