Gallery images7
median images per top listing
Brand video4 of 10
top sellers include a brand-uploaded video
0%
Creator videos9
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Treats compares
This category's top sellers vs. the median Pet Supplies category and all benchmarked Amazon categories.
Gallery images
Treats
7
Pet Supplies median
6
All Amazon
6
Brand video
Treats
4 of 10
Pet Supplies median
7 of 10
All Amazon
7 of 10
Creator videos
Treats
9
Pet Supplies median
10
All Amazon
8
A+ Content
Treats
10 of 10
Pet Supplies median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 9 creator videos. Having creator video isn't a differentiator in Treats — having better creator video is.
- Unusually, creator video outruns brand video in this category (median 9 creator videos, but only 4 of 10 sellers have a brand video). Shoppers are already watching creators here.
- The leaders are entrenched — a median of 3,184 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 4 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 9 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 3,184 |
Top sellers in Treats
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1ERKOON 76Pcs Rabbit Chew Toys Timothy Hay Sticks, Guinea Pig Toys for Teeth Natural Molar Sticks Rabbits Treat…
- 2N-Bone Ferret Soft Treats, Chicken Flavor, Natural Soft Chew Treats for Ferrets, Delicious Everyday Snacks & T…
- 3kathson 8PCS Bunny Chew Toys for Teeth Grinding, Chinchilla Treats Organic Bamboo Sticks Natural Fruitwood Bra…
- 4Oxbow Simple Rewards Guinea Pig & Rabbit Treats, Apple Banana, Baked, 3 oz | Timothy Hay, Bunny Treats, Hamste…
- 5Kaytee Timothy Biscuits, Timothy Hay Bunny Treats for Rabbits, 4 Oz | Digestive support. Timothy hay guinea pi…
Frequently asked questions
- How many images do top Treats listings have on Amazon?
- The median top-10 best seller in Amazon's Pet Supplies > Small Animals > Treats category has 7 gallery images (as of August 2026).
- Do best-selling Treats products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Treats listings on Amazon have?
- 4 of 10 top sellers include a brand-uploaded video, and the median listing carries 9 creator (Amazon Influencer) videos.
- What rating do top Treats products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 3,184 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.