Gallery images8
median images per top listing
Brand video5 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Health Supplies compares
This category's top sellers vs. the median Pet Supplies category and all benchmarked Amazon categories.
Gallery images
Health Supplies
8
Pet Supplies median
6
All Amazon
6
Brand video
Health Supplies
5 of 10
Pet Supplies median
7 of 10
All Amazon
7 of 10
Creator videos
Health Supplies
10
Pet Supplies median
10
All Amazon
8
A+ Content
Health Supplies
10 of 10
Pet Supplies median
9 of 10
All Amazon
9 of 10
What this benchmark means
- Health Supplies is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Health Supplies — having better creator video is.
- The leaders are entrenched — a median of 2,340 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 5 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 2,340 |
Top sellers in Health Supplies
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Kaytee Wafer Cut Timothy Hay for Rabbit & Guinea Pigs, 60 Ounce | Less mess. Rabbit hay peels in layers. High…
- 2Vetericyn Plus Dog Wound Care Spray | Healing Aid and Skin Repair, Clean Wounds, Relieve Dog Skin Allergies, S…
- 3Oxbow Digestive Support Rabbit & Guinea Pig Supplement, Timothy Hay, 4.2 oz | Digestive Support, Timothy Hay,…
- 4Vetericyn Plus Dog Wound Care Hydrogel Spray | Healing Aid and Wound Protectant, Sprayable Gel to Relieve Dog…
- 5Marshall Pet Products Furo-Vite Highly Nutritious Vitamin Supplement Paste, for Ferrets of All Ages, for Train…
Frequently asked questions
- How many images do top Health Supplies listings have on Amazon?
- The median top-10 best seller in Amazon's Pet Supplies > Small Animals > Health Supplies category has 8 gallery images (as of August 2026).
- Do best-selling Health Supplies products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Health Supplies listings on Amazon have?
- 5 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Health Supplies products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 2,340 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Small Animals
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.