Gallery images9
median images per top listing
Brand video10 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Food compares
This category's top sellers vs. the median Pet Supplies category and all benchmarked Amazon categories.
Gallery images
Food
9
Pet Supplies median
6
All Amazon
6
Brand video
Food
10 of 10
Pet Supplies median
7 of 10
All Amazon
7 of 10
Creator videos
Food
10
Pet Supplies median
10
All Amazon
8
A+ Content
Food
10 of 10
Pet Supplies median
9 of 10
All Amazon
9 of 10
What this benchmark means
- Food is an image-heavy category: the median top listing has 9 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Food — having better creator video is.
- The leaders are entrenched — a median of 8,986 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 9 |
| Brand videoShare with a brand-uploaded product video | 10 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 8,986 |
Top sellers in Food
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1ORIJEN Pate Wet Cat Food Variety Pack Original & Duck 3oz Cans (12 ct.) | 95% Animal Ingredients, Multiple Fla…
- 2ORIJEN Grain Free WHOLEPREY Dry Cat Food Original Recipe 4lb Bag | 90% Animal Ingredients, Freeze Dried, Fresh…
- 3Nulo Freestyle Cat & Kitten Dry Food - Chicken & Cod Recipe, High Protein Grain Free Cat Food, Natural Kibble…
- 4Kaytee Backyard Wildlife Food Blend for Wild Squirrels, Chipmunks, Rabbits and Other Backyard Wildlife, 5 Poun…
- 5Oxbow Western Timothy Hay, Rabbit & Guinea Pig Hay, High Fiber, USA, 90 oz | Oxbow Timothy Hay, Bunny Hay For…
Frequently asked questions
- How many images do top Food listings have on Amazon?
- The median top-10 best seller in Amazon's Pet Supplies > Small Animals > Food category has 9 gallery images (as of August 2026).
- Do best-selling Food products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Food listings on Amazon have?
- 10 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Food products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 8,986 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Small Animals
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.