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Benchmark your digital shelf against top sellers

Amazon Pet Supplies: Carriers (Small Animals) content benchmarks

Top-selling Carriers listings on Amazon have a median of 5 gallery images; 9 of 10 include a brand video; the median listing carries 4 creator videos; 10 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images5

median images per top listing

Brand video9 of 10

top sellers include a brand-uploaded video

0%
Creator videos4

median creator videos per top listing

A+ Content10 of 10

top sellers use A+ (enhanced brand) content

0%

How Carriers compares

This category's top sellers vs. the median Pet Supplies category and all benchmarked Amazon categories.

Gallery images

Carriers
5
Pet Supplies median
6
All Amazon
6

Brand video

Carriers
9 of 10
Pet Supplies median
7 of 10
All Amazon
7 of 10

Creator videos

Carriers
4
Pet Supplies median
10
All Amazon
8

A+ Content

Carriers
10 of 10
Pet Supplies median
9 of 10
All Amazon
9 of 10

What this benchmark means

  • A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings5
Brand videoShare with a brand-uploaded product video9 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos4
A+ ContentShare with A+ (enhanced brand) content10 of 10 listings
Star ratingMedian listing rating4.6 stars
ReviewsMedian review count459

Top sellers in Carriers

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Bearded Dragon Travel Carrier,Lizards Carrier, Small Animal Travel Carrier for Sugar Glider Hedgehog Rat Parro…
  2. 2Guinea Pig Carrier Backpack, Clear Bubble Window Backpack for Guinea Pig, Bunny Rat Bird (Black, Carrier) Blac…
  3. 3Rabbit Hay Bag 2 Pack - 2 Holes Hanging Bunny Hay Feeder Holder with Metal Hooks, Oxford Cloth Guinea Pig Feed…
  4. 4Bissap Guinea Pig Carrier Bag, Portable Small Animal Carrier Pouch for Hamster Chinchilla Rabbit Gerbil Hedgeh…
  5. 5Trixie Pico Transport Crate, Small Pet Carrier, Portable Travel Carrier, for Small Pets, Hamsters, Guinea Pig,…

Frequently asked questions

How many images do top Carriers listings have on Amazon?
The median top-10 best seller in Amazon's Pet Supplies > Small Animals > Carriers category has 5 gallery images (as of August 2026).
Do best-selling Carriers products use A+ Content?
10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Carriers listings on Amazon have?
9 of 10 top sellers include a brand-uploaded video, and the median listing carries 4 creator (Amazon Influencer) videos.
What rating do top Carriers products have on Amazon?
The median top seller in this category holds a 4.6-star rating across 459 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.