median images in the median Sports & Outdoors category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Sports & Outdoors categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Sports & Outdoors categories where even the top sellers are light on content — the fastest places to stand out.
Sports & Outdoors categories
Benchmarks for each Sports & Outdoors category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Fan Shopmedian across 21 categories | 6 | 5 of 10 | 3 | 8 of 10 |
| Outdoor Recreationmedian across 8 categories | 7 | 6 of 10 | 10 | 10 of 10 |
| Sports & Fitnessmedian across 10 categories | 6 | 6 of 10 | 10 | 10 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.