median images in the median Fan Shop category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Fan Shop categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Fan Shop categories where even the top sellers are light on content — the fastest places to stand out.
Fan Shop categories
Benchmarks for each Fan Shop category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Auto Accessories | 6 | 7 of 10 | 2 | 8 of 10 |
| Bags, Packs & Accessories | 6 | 5 of 10 | 9 | 10 of 10 |
| Cell Phone Accessories | 5 | 3 of 10 | 3 | 10 of 10 |
| Clothing | 6 | 0 of 10 | 1 | 7 of 10 |
| Clothing Accessories | 5 | 4 of 10 | 10 | 6 of 10 |
| Electronics | 6 | 6 of 10 | 3 | 9 of 10 |
| Fabric | 0 | 2 of 10 | 0 | 5 of 10 |
| Footwear | 6 | 4 of 10 | 2 | 10 of 10 |
| Gameday & Tailgating | 5 | 5 of 10 | 2 | 10 of 10 |
| Golf Store | 5 | 5 of 10 | 4 | 9 of 10 |
| Home & Kitchen | 7 | 7 of 10 | 8 | 9 of 10 |
| Jewelry & Watches | 6 | 0 of 10 | 2 | 5 of 10 |
| Office Products | 6 | 5 of 10 | 5 | 9 of 10 |
| Patio, Lawn & Garden | 6 | 9 of 10 | 7 | 9 of 10 |
| Pet Gear | 5 | 6 of 10 | 2 | 8 of 10 |
| Sports Collectibles | 3 | 0 of 10 | 0 | 0 of 10 |
| Sports Equipment | 6 | 5 of 10 | 10 | 8 of 10 |
| Sports Souvenirs | 3 | 0 of 10 | 0 | 0 of 10 |
| Tools & Home Improvement | 6 | 6 of 10 | 5 | 9 of 10 |
| Toys & Game Room | 5 | 5 of 10 | 8 | 7 of 10 |
| Video Games & Accessories | 6 | 6 of 10 | 1 | 8 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.