Gallery images6
median images per top listing
Brand video5 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content8 of 10
top sellers use A+ (enhanced brand) content
0%
How Sports Equipment compares
This category's top sellers vs. the median Sports & Outdoors category and all benchmarked Amazon categories.
Gallery images
Sports Equipment
6
Sports & Outdoors median
6
All Amazon
6
Brand video
Sports Equipment
5 of 10
Sports & Outdoors median
5 of 10
All Amazon
7 of 10
Creator videos
Sports Equipment
10
Sports & Outdoors median
8
All Amazon
8
A+ Content
Sports Equipment
8 of 10
Sports & Outdoors median
9 of 10
All Amazon
9 of 10
What this benchmark means
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Sports Equipment — having better creator video is.
- The leaders are entrenched — a median of 1,471 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 5 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 8 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 1,471 |
Top sellers in Sports Equipment
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Cannon Sports Premium Turf Tape Football – 4 Inch by 20 Feet - Flexible, Breathable, Extra-Wide, Waterproof At…
- 2Clubhouse Cooler Cart Bag NFL Minnesota Vikings, No Color
- 3Back Nine Stand Bag NFL Miami Dolphins
- 4WILSON NCAA Final Four Indoor/Outdoor Basketball - Multiple Sizes + Colors Size 6 - 28.5" Brown
- 5WILSON NBA DRV Series Basketball Size 7 - 29.5" DRV Brown
Frequently asked questions
- How many images do top Sports Equipment listings have on Amazon?
- The median top-10 best seller in Amazon's Sports & Outdoors > Fan Shop > Sports Equipment category has 6 gallery images (as of August 2026).
- Do best-selling Sports Equipment products use A+ Content?
- 8 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Sports Equipment listings on Amazon have?
- 5 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Sports Equipment products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 1,471 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Fan Shop
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.