Gallery images6
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos5
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Tools & Home Improvement compares
This category's top sellers vs. the median Sports & Outdoors category and all benchmarked Amazon categories.
Gallery images
Tools & Home Improvement
6
Sports & Outdoors median
6
All Amazon
6
Brand video
Tools & Home Improvement
6 of 10
Sports & Outdoors median
5 of 10
All Amazon
7 of 10
Creator videos
Tools & Home Improvement
5
Sports & Outdoors median
8
All Amazon
8
A+ Content
Tools & Home Improvement
9 of 10
Sports & Outdoors median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- The leaders are entrenched — a median of 1,151 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 5 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 1,151 |
Top sellers in Tools & Home Improvement
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Custom Leathercraft1132 75-Pocket Tool Backpack 75 Pocket Tool Backpack
- 2WOLFBOX MF100 Compressed Air Duster, 150000RPM Turbo Fan, 45 m/s Airflow | 3-Gear Adjustable Speed, Type-C Fas…
- 3VICTORY & GIFT Portable Handheld Fan with Long-Lasting,199-Speed Levels and Trubo Air Enhancement Folding Cool…
- 4Portable Bidet for Travel & Camping - Manual Squeeze Peri Bottle Handheld | 3 Leak-Proof Seals | BPA-Free | Fe…
- 5Klein Tools 55601 Lunch Box/Cooler, 12-Qt Insulated Lunch Box, Soft Side, 4 Compartments, Stays Cool up to 12…
Frequently asked questions
- How many images do top Tools & Home Improvement listings have on Amazon?
- The median top-10 best seller in Amazon's Sports & Outdoors > Fan Shop > Tools & Home Improvement category has 6 gallery images (as of August 2026).
- Do best-selling Tools & Home Improvement products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Tools & Home Improvement listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 5 creator (Amazon Influencer) videos.
- What rating do top Tools & Home Improvement products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 1,151 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Fan Shop
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.