Gallery images7
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos8
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Home & Kitchen compares
This category's top sellers vs. the median Sports & Outdoors category and all benchmarked Amazon categories.
Gallery images
Home & Kitchen
7
Sports & Outdoors median
6
All Amazon
6
Brand video
Home & Kitchen
7 of 10
Sports & Outdoors median
5 of 10
All Amazon
7 of 10
Creator videos
Home & Kitchen
8
Sports & Outdoors median
8
All Amazon
8
A+ Content
Home & Kitchen
9 of 10
Sports & Outdoors median
9 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 8 creator videos. Having creator video isn't a differentiator in Home & Kitchen — having better creator video is.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 8 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 723 |
Top sellers in Home & Kitchen
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1ELEHINSER 72 Inch Ceiling Fan with Lights and 3 Downrods, 8 Plywood Blades, 6-Speed Noiseless Reversible DC Mo…
- 2DREO Smart Fan for Bedroom, Powerful 85 ft Airflow, 12 Inches, Desk Fans in 20dB Quiet, 90°+90° oscillating fa…
- 3Comfort Zone Electric Oscillating Pedestal Fan, Stand Fan, 16 inch, 3 Speed, 90 Degree Oscillating Head, Adjus…
- 4MIYCOO Lunch Bag & Lunch Box for Men Women, Double Deck & Leakproof | Insulated Soft Large Adult Camping Coole…
- 5Contigo West Loop Stainless Steel Travel Mug with AUTOSEAL Lid, 16oz., Stainless Steel/Black 16oz Stainless St…
Frequently asked questions
- How many images do top Home & Kitchen listings have on Amazon?
- The median top-10 best seller in Amazon's Sports & Outdoors > Fan Shop > Home & Kitchen category has 7 gallery images (as of August 2026).
- Do best-selling Home & Kitchen products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Home & Kitchen listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 8 creator (Amazon Influencer) videos.
- What rating do top Home & Kitchen products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 723 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Fan Shop
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.